TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Ronkainen,Ilkka A.
TI  - Principles of international marketing
SN  - 9781439041376
PY  - 2010///
CY  - Australia
PB  - South-Western/Cengage Learning
KW  - Export marketing
N1  - "International edition" -- cover; Fakulti Keusahawanan & Perniagaan; Includes bibliographical references and indexes
ER  -