TY  - BOOK
AU  - Cheng,Hong
AU  - Kotler,Philip
AU  - Lee,Nancy
TI  - Social marketing for public health: global trends and success stories 
SN  - 9780763757977
PY  - 2011///
CY  - Sudbury, Mass.
PB  - Jones and Bartlett
KW  - Health promotion
KW  - Public Health
KW  - Social marketing
N1  - Fakulti Keusahawanan dan Perniagaan; Includes bibliographical references and index
ER  -