Social marketing for public health : global trends and success stories / edited By Hong Cheng, Philip Kotler, Nancy R. Lee. - Sudbury, Mass. : Jones and Bartlett, c2011. - xxv, 422 p. : ill. ; 23 cm.

Fakulti Keusahawanan dan Perniagaan

Includes bibliographical references and index.

9780763757977


Health promotion.
Public Health.
Social marketing.