Social marketing for public health : global trends and success stories /
edited By Hong Cheng, Philip Kotler, Nancy R. Lee.
- Sudbury, Mass. : Jones and Bartlett, c2011.
- xxv, 422 p. : ill. ; 23 cm.
Fakulti Keusahawanan dan Perniagaan
Includes bibliographical references and index.
9780763757977
Health promotion. Public Health. Social marketing.