Brandraising : how nonprofits raise visibility and money through smart communications /
Brand raising
Sarah Durham.
- San Francisco, CA : Jossey-Bass, c2010.
- ix, 190 p. : ill. ; 23 cm.
Fakulti Keusahawanan dan Perniagaan.
Includes bibliographical references and index.
9780470527535
Branding (Marketing) Business communication. Nonprofit organizations--Management.