Durham, Sarah, 1976-

Brandraising : how nonprofits raise visibility and money through smart communications / Brand raising Sarah Durham. - San Francisco, CA : Jossey-Bass, c2010. - ix, 190 p. : ill. ; 23 cm.

Fakulti Keusahawanan dan Perniagaan.

Includes bibliographical references and index.

9780470527535


Branding (Marketing)
Business communication.
Nonprofit organizations--Management.