Usui, Kazuo,  1953- <br/><br/>
The development of marketing management :  the case of the USA, c. 1910-1940 / 
Kazuo Usui. 
 - Aldershot, England ;  Burlington, VT :  Ashgate,  c2008. 
 - xii, 166 p. :  ill. ;  25 cm. 
 - The history of retailing and consumption .
<br/><br/> Fakulti Keusahawanan dan Perniagaan 
<br/><br/>Includes bibliographical references (p. [131]-162) and index. 
<br/><br/><label>ISBN: </label>9780754606062 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Marketing--History--United States--20th century.<br/>Marketing--Management--History--United States--20th century.