TY  - BOOK
AU  - Beverland,Michael B.
AU  - Lindgreen,Adam
AU  - Vanhamme,Joëlle
TI  - Memorable customer experiences: a research anthology 
SN  - 9780566088681
PY  - 2009///
CY  - Farnham, England, Burlington, VT
PB  - Gower
KW  - Consumer satisfaction
KW  - Evaluation
KW  - Marketing research
KW  - Relationship marketing
N1  - General; Includes bibliographical references and index
ER  -