Memorable customer experiences :  a research anthology / 
edited by Adam Lindgreen, Joëlle Vanhamme and Michael B. Beverland. 
 - Farnham, England ;  Burlington, VT :  Gower,  c2009. 
 - xx, 295 p. :  ill. ;  25 cm. 
<br/><br/> General. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780566088681 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction--Evaluation.<br/>Marketing research.<br/>Relationship marketing.