TY  - BOOK
AU  - Allora,Ralph
TI  - Winning sales letters--from prospect to close
SN  - 9780071628112
PY  - 2009///
CY  - New York
PB  - McGraw-Hill
KW  - Electronic mail messages
KW  - Sales letters
KW  - Selling
N1  - Fakulti Keusahawanan dan Perniagaan; Includes index
ER  -