Allora, Ralph,  1967- <br/><br/>
Winning sales letters--from prospect to close / 
Ralph Allora. 
 - New York :  McGraw-Hill,  c2009. 
 - xiv, 223 p. ;  24 cm. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan.  Includes index. 
<br/><br/><label>ISBN: </label>9780071628112 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic mail messages.<br/>Sales letters.<br/>Selling.