Krueger, David W. <br/><br/>
The secret language of money :  how to make smarter financial decisions and lead a richer life / 
David Krueger, with John David Mann. 
 - New York :  McGraw-Hill,  c2009. 
 - vii, 280 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/> Explores common assumptions, biases, and hidden associations that influence how people make financial choices, drawing on research in psychology and behavioral economics to share advice on how to strategically direct one's financial decisions for maximum gain. 
<br/><br/><label>ISBN: </label>0071623396 9780071623391 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Finance, Personal--Psychological aspects.<br/>Money--Psychological aspects.<br/>Personal finance--Psychological aspects.