TY  - BOOK
AU  - Perreaul,William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Learning aid for Essentials of marketing
SN  - 0077246438
PY  - 2010///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Accompanies "Essentials of marketing". 12th ed; Fakulti Keusahawanan dan Perniagaan
ER  -