Learning aid for Essentials of marketing /
Essentials of marketing.
by William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
- 12th ed.
- New York : McGraw-Hill, c2010.
- 1 v. (various pagings) : ill. ; 28 cm.
Accompanies "Essentials of marketing". 12th ed. Fakulti Keusahawanan dan Perniagaan.