Lake, Laura A <br/><br/>
Consumer behavior for dummies / 
by Laura Lake 
 - Chichester :  John Wiley,  c2009 
 - xviii, 362 p. :  ill. ;  24 cm 
 - For dummies .
 - For dummies .
<br/><br/> Fakulti Keusahawanan dan Perniagaan  Includes index 
<br/><br/><label>ISBN: </label>9780470449837 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior