Soman, Dilip.

Managing customer value: one stage at a time / Dilip Soman, Sara N-Marandi. - Singapore ; Hackensack, NJ : World Scientific Pub., c2010. - xii, 401 p. : ill. ; 24 cm.

Fakulti Keusahawanan & Perniagaan

Includes bibliographical references and indexes.

9789812838278 9812838279


Customer loyalty.
Customer relations--Management.
Marketing--Management.