Finskud, Lars. <br/><br/>
Developing winning brand strategies / 
Lars Finskud. 
 - New York :  Business Expert Press,  c2009. 
 - 104p. ;  22cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789746521277 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products.<br/>Branding (Marketing).<br/>Consumers' preferences.