TY  - BOOK
AU  - Kumar,V.
AU  - Reinartz,Werner J.
TI  - Customer relationship management: a database approach 
SN  - 9780471271338
PY  - 2006///
CY  - Hoboken, NJ
PB  - John Wiley
KW  - Customer relations
KW  - Management
N1  - Includes index
ER  -