TY  - BOOK
AU  - Ireland,R.Duane
AU  - Hitt,Michael A.
AU  - Hoskisson,Robert E.
TI  - Understanding business strategy: concepts and cases 
SN  - 9780324578997
PY  - 2008///
CY  - Mason, OH.
PB  - South-Western Cengage Learning
KW  - Business planning
KW  - Case studies
KW  - Strategic planning
N1  - Fakulti Keusahawanan dan Perniagaan; Includes bibliographical references and indexes
ER  -