TY  - BOOK
AU  - Keiningham,Timothy L.
AU  - Aksoy,Lerzan
AU  - Williams,Luke
TI  - Why loyalty matters: the groundbreaking approach to  rediscovering happiness, meaning, and lasting fulfillment  in your life and work 
SN  - 9781935251798
PY  - 2009///
CY  - Dallas, TX
PB  - Benbella Books
KW  - Loyalty
N1  - "Based on the landmark Ipsos Loyalty Study, the most  comprehensive study of loyalty ever conducted"--Dust  jacket; Includes index
ER  -