Keiningham, Timothy L. <br/><br/>
Why loyalty matters :  the groundbreaking approach to  rediscovering happiness, meaning, and lasting fulfillment  in your life and work / 
Timothy Keiningham and Lerzan   Aksoy ; with Luke Williams. 
 - Dallas, TX :  Benbella Books,  c2009. 
 - 246 p. ;  ill. :  24 cm. 
<br/><br/> "Based on the landmark Ipsos Loyalty Study, the most  comprehensive study of loyalty ever conducted"--Dust  jacket.  Includes index. 
<br/><br/><label>ISBN: </label>9781935251798 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Loyalty.