Upselling products and services in tourism and hospitality [videorecording] / Video Education Australasia. - Bendigo, Vic. : Video Education Australasia., 2008. - 1 videodisc (27 min.) : sd., col. ; 4 3/4 in.

Director, Thomas Baricevic ; writer, Amanda Sykes ; voice over, Paul Seidel. Director, Thomas Baricevic ; writer, Amanda Sykes ; voice over, Paul Seidel.

National learning and development manager for STA Travel in Australia, Sue Minchin, and the director of the Tourism Research Unit for Monash University explain products and services in the tourism and hospitality markets and the value of upselling to enhance the markets.


Hospitality industry--Marketing.
Selling.
Tourism--Marketing.