TY  - ADVS
AU  - Dent,Louisa
AU  - Pearce,Mark
TI  - The four P's marketing strategies
PY  - 2009///
CY  - Bendigo, Vic.
PB  - Video Education Australiasia
KW  - Advertising
KW  - Study and teaching
KW  - Marketing
KW  - Place marketing
KW  - Pricing
KW  - Product life cycle
N1  - Written by Louisa Dent ; executive producer, Simon Garner
ER  -