Blythe, Jim. <br/><br/>
Principles and practice of marketing / 
Jim Blythe. 
 - 2nd ed. 
 - Andover :  South-Western Cengage Learning,  c2009. 
 - xxi, 744 p. :  col. ill. ;  28 cm. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781408011478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.