TY  - BOOK
AU  - Dess,Gregory G.
AU  - Eisner,Alan B.
AU  - Lumpkin,G.T.
TI  - Strategic management: text and cases 
SN  - 0073530417
PY  - 2010///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Strategic planning
N1  - Fakulti Keusahawanan dan Perniagaan; Includes bibliographical references and indexes
ER  -