Pearce, John A.

Strategic management : formulation, implementation, and control / John A. Pearce II, Richard B. Robinson, Jr. - 12th ed. - Boston, MA : McGraw-Hill/Irwin, c2011. - 1 v. (various pagings) : ill., maps ; 27 cm.

Fakulti Keusahawanan dan Perniagaan

Includes bibliographical references and indexes.

0078137160 9780078137167 (alk. paper)


Strategic planning.