Johnson, Mark W.

Seizing the white space : business model innovation for growth and renewal / Mark W. Johnson. - Boston, Mass. : Harvard Business Press, c2010. - xvii, 208 p. : ill. ; 24 cm.

Fakulti Keusahawanan dan Perniagaan.

Includes bibliographical references (p. 179-190) and index.

9781422124819 (hbk. : alk. paper)


Business planning.
Diversification in industry--Management.
New products.