Li, Charlene. <br/><br/>
Marketing in the groundswell / 
Charlene Li and Josh Bernoff. 
 - Boston, Mass. :  Harvard Business Press,  c2009. 
 - xii, 131 p. :  ill. ;  19 cm. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan 
<br/><br/>Includes bibliographical references (p. 121-122) and index. 
<br/><br/><label>ISBN: </label>9781422129807 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Information society--Economic aspects.<br/>Online social networks--Economic aspects.