Kotler, Philip.

Chaotics : the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione. - New York : American Management Association, c2009. - xiii, 206 p. : ill. ; 24 cm.

Fakulti Keusahawanan dan Perniagaan

Includes bibliographical references (p. [191]-200) and index.

0814415210 9780814415214


Business cycles.
Management.
Marketing.