TY  - BOOK
AU  - Beder,Sharon
AU  - Gosden,Richard
AU  - Varney,Wendy
TI  - This little kiddy went to market: the corporate capture  of childhood 
SN  - 9780745329161
PY  - 2009///
CY  - London, New York
PB  - Pluto
KW  - Business and education
KW  - Child consumers
KW  - Corporate power
KW  - Target marketing
N1  - Fakulti  Keusahawanan dan Perniagaan; Includes bibliographical references (p. 224-287) and index
ER  -