This little kiddy went to market : the corporate capture of childhood - Beder, Sharon; Gosden, Richard, 1945-; Varney, Wendy, 1952- (London ; New York : Pluto, 2009)
Fakulti Keusahawanan dan Perniagaan.
Includes bibliographical references (p. 224-287) and index.
Keywords: Business and education; Child consumers; Corporate power; Target marketing