Kolb M. Bonita <br/><br/>
Marketing for cultural organisations 

 - 2nd. ed. 
 -  London, Thomson  2005 
 - x, 233 p.: ill,; 25 cm 
<br/><br/><label>ISBN: </label>9781844802135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Museums--Marketing.<br/>Performing arts--Marketing.