Oelkers, dotty Boen. <br/><br/>
Travel and tourism marketing / 
Dotty Boen Oelkers. 
 - Australia :  Thomson/South-Western,  2007. 
 - ix, 311 p. :  ill. ;  28 cm. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan.  Includes index. 
<br/><br/><label>ISBN: </label>0538442859 9780538442855 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Tourism.<br/>Tourism--Economic aspect.