Consumer psychology of tourism, hospitality and leisure
- Wallingford :CABI Publishing :2004
- xiv + 335 .
This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation. The book consists of 26 chapters and is indexed.
0-85199-749-X
CC300 - Information and Documentation EE119 - Leisure, Recreation and Tourism Economics, (New March 2000) EE700 - Marketing and Distribution EE720 - Consumer Economics UU485 - Social Psychology and Social Anthropology, (New March 2000) UU600 - Leisure UU700 - Tourism and Travel