Crouch, G. I.

Consumer psychology of tourism, hospitality and leisure - Wallingford :CABI Publishing :2004 - xiv + 335 .

This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation. The book consists of 26 chapters and is indexed.

0-85199-749-X


CC300 - Information and Documentation
EE119 - Leisure, Recreation and Tourism Economics, (New March 2000)
EE700 - Marketing and Distribution
EE720 - Consumer Economics
UU485 - Social Psychology and Social Anthropology, (New March 2000)
UU600 - Leisure
UU700 - Tourism and Travel