Williams, Alistair.

Understanding the hospitality consumer / Alistair Williams. - Oxford ; Boston : Butterworth-Heinemann, c2002. - xv, 261 p. : ill. ; 24 cm. - Hospitality, leisure, and tourism. . - Hospitality, leisure, and tourism series. .

Includes bibliographical references (p. 243-258) and index.

0750652497 9780750652490


Consommateurs--Comportement
Accueil (Tourisme)--Administration
Consumer behavior.
Hospitality industry--Management.