Williams, Alistair.
Understanding the hospitality consumer /
Alistair Williams.
- Oxford ; Boston : Butterworth-Heinemann, c2002.
- xv, 261 p. : ill. ; 24 cm.
- Hospitality, leisure, and tourism. .
- Hospitality, leisure, and tourism series. .
Includes bibliographical references (p. 243-258) and index.
0750652497 9780750652490
Consommateurs--Comportement
Accueil (Tourisme)--Administration
Consumer behavior.
Hospitality industry--Management.