Cockcroft, Robert,  1939- <br/><br/>
Persuading people :  an introduction to rhetoric / 
Robert Cockcroft and Susan Cockcroft. 
 - 2nd ed. 
 - Basingstoke :  Palgrave Macmillan,  2005. 
 - xiii, 258 p. :  ill. ;  22 cm. 
<br/><br/> Previous ed.: Macmillan, 1992. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781403921826 
<br/><br/><label>Subjects--Topical Terms: </label><br/>English language--Rhetoric.<br/>Persuasion (Rhetoric)