Kelly-Holmes, Helen, 1968-

Advertising as multilingual communication / Helen Kelly-Holmes. - Houndmills, Balsingstoke, Hampshire ; New York : Palgrave Macmillan, 2005. - xiv, 206 p. ; 23 cm.

Includes bibliographical references (p. 193-202) and index.

9780230217065


Advertising.
Advertising--Language.
Intercultural communication.
Multiculturalism--Economic aspects.
Multilingualism--Economic aspects.