Brands and brand management :  contemporary research perspectives / 
[edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston. 
 - New York :  Routledge,  c2010. 
 - xxviii, 311 p., [4] p. of plates :  ill. (some col.) ;  24 cm. 
 - Marketing and consumer psychology series .
 - Marketing and consumer psychology series. .
<br/><br/> Fakulti Keusahawanan dan Perniagaan. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781841697598 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Branding (Marketing)