An integrated approach to new food product development 
editors Howard R. Moskowitz, I. Sam Saguy, and Tim Straus 
 - Boca Raton :  Taylor & Francis,  2009 
 - xxiii, 479 p. :  ill. ;  25 cm 
<br/><br/> Fakulti keusahawanan dan perniagaan 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781420065534 (hard back : alk. paper) 
<br/><br/><label>LCCN: </label>2009-013711 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Food industry and trade<br/>Food--Marketing<br/>Food--Research<br/>New products