Reverse psychology marketing : the death of traditional marketing and the rise of the new "pull" game - Sinha, Indrajit; Foscht, Thomas (Houndmills, Baskingstoke, Hampshire ; New York : Palgrave Macmillan, 2007)
Fakulti Keusahawanan dan Perniagaan.
Includes bibliographical references and index.
Keywords: Marketing -- Psychological aspects; Marketing -- Social aspects