Albarran, Alan B <br/><br/>
Management of electronic media / 
Alan B. Albarran. 
 - 3rd edition. 
 - xxiv, 333 pages :  illustrations;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780534563998 
<br/><br/><label>LCCN: </label>2005-926371 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management