Starting a business. - Fifty Lessons (Firm); Harvard Business School. Press (Boston, Mass. : Les50ns, 2008)
Michael Dell: The early entrepreneurial years -- Sir Gerry Robinson : Be clear what the aim is -- Luke Johnson : Aim big, then deliver -- Pamela Marrone : Raising money is like a sales process -- Ray Anderson : Treat other people's money as if it were your own -- Robert Johnson : The birth of BET -- Andrew Sherman : How small businesses can compete for talent -- Mike Southon : Only hire people you like -- Sir Stelios Haji-Ioannou : Building brand awareness -- Brent Hoberman : Never take no for an answer -- Lord Bilimoria : Overcoming obstacles -- Ping Fu : Rising from the ashes after a crisis -- Robin Chase : Prove your concept before expanding -- Howard Lester : Do what you love.
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Keywords: Entrepreneurship -- Anecdotes; Entrepreneurship -- Biography; New business enterprises