The end of corporate imperialism - Prahalad, C. K.; Lieberthal, Kenneth (Boston, Mass. : Harvard Business Press, 2008)
"Originally published in Harvard business review in August 2003, reprint # R0308G"--T.p. verso.
Fakulti Keusahawanan dan Perniagaan
Keywords: Low-income consumers -- Developing countries; Market segmentation -- Developing countries