Prahalad, C. K.

The end of corporate imperialism / C.K. Prahalad and Kenneth Lieberthal. - Boston, Mass. : Harvard Business Press, c2008. - v, 66 p. : ill. ; 17 cm. - Harvard business review classics .

"Originally published in Harvard business review in August 2003, reprint # R0308G"--T.p. verso. Fakulti Keusahawanan dan Perniagaan

9781422179734


Low-income consumers--Developing countries.
Market segmentation--Developing countries.