TY  - BOOK
AU  - Holstein ,William J.
TI  - Manage the media: (don't let the media manage you) 
T2  - Memo to the CEO
SN  - 1422121488
PY  - 2008///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - a Industrial publicity
KW  - United States
KW  - Issues management
KW  - Mass media and business
N1  - Fakulti Keusahawanan & Perniagaan; Includes bibliographical references (p. 101)
ER  -