Holstein , William J.

Manage the media : (don't let the media manage you) / William J. Holstein. - Boston, Mass. : Harvard Business Press, c2008 - 103 p. ; 19 cm. - Memo to the CEO . - Memo to the CEO .

Fakulti Keusahawanan & Perniagaan

Includes bibliographical references (p. 101).

1422121488 9781422121481


a Industrial publicity--United States.
Issues management--United States
Mass media and business--United States.