Manage the media : (don't let the media manage you) /
William J. Holstein.
- Boston, Mass. : Harvard Business Press, c2008
- 103 p. ; 19 cm.
- Memo to the CEO .
- Memo to the CEO .
Fakulti Keusahawanan & Perniagaan
Includes bibliographical references (p. 101).
1422121488 9781422121481
a Industrial publicity--United States. Issues management--United States Mass media and business--United States.