TY  - BOOK
AU  - Shimp,Terence A.
AU  - Shimp,Terence A.
TI  - Advertising, promotion, and other aspects of integrated marketing communications
SN  - 9780324321432
PY  - 2007///
CY  - Mason, OH
PB  - Thomson/South-Western
KW  - Advertising
KW  - Communication in marketing
KW  - Sales promotion
N1  - Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003; Includes bibliographical references and indexes
ER  -