Churchill, Gilbert A. <br/><br/>
Basic marketing research / 
Gilbert A.Churchill, Jr., Tom J. Brown. 
 - 6th edition. 
 - xxv, 593 pages:  illustrations;  28 cm. 
<br/><br/> Fakulti Keusahawanan & Perniagaan 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780324305418 
<br/><br/><label>LCCN: </label>2005-938322 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.