Ganguly-Scrase, Ruchira. <br/><br/>
Globalization and the middle classes in India :  the social and cultural impact of neoliberal reforms / 
Ruchira Ganguly-Scrase and Timothy J. Scrase. 
 - New York, NY :  Routledge,  2008. 
<br/><br/> Fakulti Keusahawanan dan Perniagaan 
<br/><br/>Globalization, structural adjustment and the middle classes in India -- Victims of consumerism? Consumption and household survival -- Gender, empowerment and liberalization -- Discourses of global efficiency and the dynamics of new workplace culture -- Culture of power : the hegemony of English in a globalizing India -- Globalized media : television and its impact on middle class morals, culture and identity -- Conclusion : Indian middle class lives in the era of neoliberal globalization 
<br/><br/><label>ISBN: </label>9780415441162 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Globalization--Economic aspects--India.<br/>Globalization--Social aspects--India.<br/>Middle class--India.