TY  - BOOK
AU  - Doole,Isobel
AU  - Lowe,Robin
TI  - International marketing strategy: analysis, development and implementation
SN  - 9781844800254
PY  - 2004///
CY  - Australia, United Kingdom
PB  - Thomson Learning
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references
ER  -