Muhlbacher, Hans. <br/><br/>
International marketing :  a global perspective / 
Hans Mhlbacher, Helmuth Leihs, Lee Dahringer. 
 - 3rd edition. 
 - xxvi, 737 pages :  illustrations ;  28 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781844801329 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.