TY  - BOOK
AU  - Ford,David
TI  - The business marketing course: managing in complex networks 
SN  - 9780470034507
PY  - 2006///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Business networks
KW  - Management
KW  - Marketing
N1  - Fakulti Keusahawanan & Perniagaan; Includes bibliographical references and index
ER  -